Differentiate your business from the competition

 

Hey people

Differentiation allows to you provide a superior value to the customers at an affordable price, creating a win win scenario that can boost the overall profitability and viability of your  business . there is a commonly five differentiate your business or organization  from the competitors. we can differentiate  our business in different types they are :

We can differentiate the price,

service differentiation,

product differentiation ,

channels of distribution , and 

we can also differentiate with the reputation and relationships.

Price differentiation :

In the differentiation we can recognizes the value of goods  is a subjective reality ,which varies by customer , use occasion and operating  environment. in the b2b world , most prices re subject to some kind of negotiation , and some customers are prepared to pay more than prevailing marketing price . in short , price discrimination allows a business to capture consumers surplus , the difference between the amount customers  are willing to pay for a good or service and amount that they actually pay.

Service differentiation :

The service differentiation  includes not only delivery and customer service , but all other supporting elements of a business such as training ,installation ,and ease of ordering . to many these seems like the simple components of business for example mcdonalds etc.

Product differentiation;

The product differentiation is probably the most visible. it includes actual physical and percevied differences , of which  the letter can be acquired through advertising . the product differentiation may take the form of features , performance ,efficacy,meeting specifications, or a number of other criteria.

Channels of distribution :

Channels of distribution can also be an effective means of differentiation . Distribution can provide  coverage or availability , immediate access to expertise , and greater  ease of ordering  , and higher levels of customer or technical service.

Relationship differentiation :

The differentiation is through company personnel. Employees ,associates , or team members with customer interface can provide and demonstrate competence,courtesy ,credibility reliability  and responsiveness . responsible  for executing day to day client facing communication, they are the linkage between the product and customers. if the linkage breakdown , the business is destroyed.

What is community or community management

community :
Community is a group of people with shared interests who are committed to create opportunities  in the particular domain  and raise equally with it.
Community is just  a loop of thread and management of that loop is community management. community is a place   where  people  feel connected and safe with each other in the vicinity.

when we build certain questions and create a customer base , we are  in a way  building communities.
communities that grab few similar instances and likings  are  more likely to fall in one group . Your community that you build is much  than  a relationship, its your backbone .

when you frame a bond with your customers , your trust should be inhaled the first thing in the marketing. They are your best critique  and best teachers . your brand's price and esteemed value is defined by the quality that you concentre  ,the promises that that you keep and the approach you take to meet their prospects.


Asha chaudary has beautiful discussed about community management in one of her blogs . she concludes  that a community manager should have  certain skills . He should be a people's person, a problem solver, patient listener , effective communicator, multi-tasker , pro active ,and always in help mode.
Doesn't this encompasses everything that we are looking for?
A heal for all the questions who don't yet understand the logic behind community build  ups  and their exigency in the marketing.

Stay with us , for well be dealing with all the nitty-gritty terms of community management and communities themselves.

                        

Person think his poor,is he really poor (business story)

This story Is about Ramu, he is our first character and his profile is Pani Puri seller. second character is Shivam,he is an computer engineer. They both are 23 year old, Shivam saty in vijayawada and Ramu come from Lucknow to vijayawada for some earnings.

Now they both are in the stage for starting their career ,Shivam Was stopped he gets a job Of 15000 per  near Benz circle . And Ramu also stay at Benz circle and put Pani Puri shop. Shivam use to wear  every day and he used  earn 15000 In that 3000 for rent ,3500 for food ,1000 for traveling 1500 for PF amount  and remaining amount for saving 6000.

Not great but in the view of middle class and society Shivam life is Great. And next Ramu is a Pani Puri seller In morning he invest 1000 for all commodities he sell panipuri only for 10 per plate. In working days Ramu selling 400 plates of panipuri means 4000 and weekends he selling 600 plates of panipuri means 6000 collection , Ramu 1000 invest at morning and earns 3000 or 5000 per day, 3000*30=90000. He earns 90000 per month he is uneducated but he earns more than engineering employee.

MOTAL :people think  Ramu from low class people and his uneducated and  they think he is stupid But open your eyes and just see things you can not afford the things Which can not afforded in you quite small salary. Now you decide  Who is poor educated person or uneducated and business doing person.

   "Business can make you owner and in that  decision will have value And you will work for your self ,money will work for you"

Rupee settles 64 paise lower at 75.73 against US dollar

 The rupee opened weak at 75.70 at the inter bank forex market and then lost further ground to finaly end at 75.73,down 64 paise over last close

the Indian rupee depreciated by 64 paise  to settle at 75.73 against the US dollars on monday tracking heavy selloff in domestic equities and a strengthening in the local unit was largely due to heavy correction in domestic equities and strengthening of US dollar.

Moreover ,rising corona virus cases in the  country also weighted on the local unit, they said

The rupee opened weak at 75.70 at the interbank forex market and the lost further ground to finally end at 75.73 , down 64 paise over its last close.

During the day the domestic unit saw an intra day  high of 75.65 and a low of 75.80

 

It had settled at 75.09 against the US dollar on thursday 

Domestic bourses were trading with significant losses with bench mark sensex down 1891.69 points at 31825.93 and nifty lower by 540.75 points at 9319.15.

The dollar index , which gauges the greenbacks strength against a basket of six currencies , rose by 0.27 percent to 99.35.

WHY DIGITAL MARKETING IS IMPORTANT FOR BUSINESS GROWTH ?

Hello people

Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase their product or service. To do this effectively, you have to take advantage  of all the most valuable marketing resources and technologies , and  in the modern world, the intern tops that list. this makes every business in need  of digital marketing for business, which include:

1.Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you're doing but ad spend tends to be lower than other forms of marketing. so it is very less cost  marketing for small organizations.Digital marketing helps to companies to promote their product and service to consumers.

2.Flexibility 

There are many forms and uses high quality digital marketing , including banner ads, e-mail marketing , content marketing , and social media posts. so you need to learn hoe creatively marketing yourself digitally. With digital marketing you also have  the flexibility of testing and stopping  poorly performing campaigns  in real time.

3.Expansion 

Many consumers do almost all of their shopping online .Digital marketing lets you appeal to these people and thus expand the  reach of your company .between google shopping  ads and brand awareness campaigns , you can expand your brand recognition and boost sales.

4.Interactivity

Digital marketing  lets you communicate directly with the customers  who see your content, notably through website comments ,messages ,reviews ,and social media posts. it shows the customer requirements. and also we will know about our product impacting on customers and their preferences 

 and reviews on our product.so digital marketing is one platform  contact directly to the customers.

5. Tracking

Digital marketing lets you tracking your customer's activities and you can monitor which ads and types of content  they have seen shortly before they make purchase. this process tells you ,which marketing methods more like your customers. and this process helps to improve the marketing strategy.