Differentiate your business from the competition

 

Hey people

Differentiation allows to you provide a superior value to the customers at an affordable price, creating a win win scenario that can boost the overall profitability and viability of your  business . there is a commonly five differentiate your business or organization  from the competitors. we can differentiate  our business in different types they are :

We can differentiate the price,

service differentiation,

product differentiation ,

channels of distribution , and 

we can also differentiate with the reputation and relationships.

Price differentiation :

In the differentiation we can recognizes the value of goods  is a subjective reality ,which varies by customer , use occasion and operating  environment. in the b2b world , most prices re subject to some kind of negotiation , and some customers are prepared to pay more than prevailing marketing price . in short , price discrimination allows a business to capture consumers surplus , the difference between the amount customers  are willing to pay for a good or service and amount that they actually pay.

Service differentiation :

The service differentiation  includes not only delivery and customer service , but all other supporting elements of a business such as training ,installation ,and ease of ordering . to many these seems like the simple components of business for example mcdonalds etc.

Product differentiation;

The product differentiation is probably the most visible. it includes actual physical and percevied differences , of which  the letter can be acquired through advertising . the product differentiation may take the form of features , performance ,efficacy,meeting specifications, or a number of other criteria.

Channels of distribution :

Channels of distribution can also be an effective means of differentiation . Distribution can provide  coverage or availability , immediate access to expertise , and greater  ease of ordering  , and higher levels of customer or technical service.

Relationship differentiation :

The differentiation is through company personnel. Employees ,associates , or team members with customer interface can provide and demonstrate competence,courtesy ,credibility reliability  and responsiveness . responsible  for executing day to day client facing communication, they are the linkage between the product and customers. if the linkage breakdown , the business is destroyed.